Cleantech Mart: Pioneering Sustainable Solutions and Green Innovation in India
In the vast landscape of startup endeavors, there emerges a tale of resilience, commitment, and environmental consciousness – the story of Cleantech Mart, an initiative by IDEALERS B2B Pvt Ltd. Founded by Cdr Sravan Kumar Khuntia, a veteran with over 22 years of service in the Indian Navy, Cleantech Mart stands as a beacon for those seeking a one-stop solution to reduce their carbon footprint and embrace a sustainable lifestyle.
About The Start-up:
IDEALERS B2B PVT LTD is a company that is committed to provide, one stop solution for individuals and Companies to follow Low Carbon footprint and a Sustainable strategy by use of Cleantech Products and Services available under one roof (cleantech-mart.com) and Net Zero consultancy (carbinnov.com) – in line with the Net Zero Strategy of Govt of India (which is the most urgent need of the hour)
We are developing India’s first aggregator or Digital marketplace for all categories of local Cleantech Products (cleantech=eco-friendly + organic) and aligned services on a single platform, at the most competitive price. Connecting cleantech sellers and buyers for net zero future. Its time for 8.1 Bn people of world to think about responsible consumption and a low carbon lifestyle!
From Defender to Preserver: The Journey of Cdr Sravan Kumar Khuntia
Cdr Sravan devoted over 22 years of service to the Indian Navy in the Aviation branch. During this time, he was part of the management teams of the formidable aircraft carriers INS Viraat and INS Vikramaditya. Due to the demanding nature of military service, he faced health challenges such as disc slip and spondylitis, leading him to take early retirement from the Indian Navy with a disability.
Deeply environmentally conscious and recognizing the urgency of the climate crisis, Cdr Sravan conducted research on climate crisis mitigation plans after retirement. Settling in Mumbai, one of India’s most polluted metropolises, he sought various cleantech products to reduce his carbon footprint. However, he couldn’t find a single platform offering a diverse range of cleantech products and aligned services. Recognizing this gap, he conceived the idea of cleantech-mart.com, a SaaS-based AI-enabled aggregator of cleantech products and services, along with carbinnov.com, offering carbon consultancy and energy auditing services for MSMEs.
Discovering the highly fragmented and unregulated nature of the cleantech market, Sravan observed exorbitant prices, a lack of quality benchmarks, biased retailers, and no competitive pricing. Determined to address these issues, he gathered a group of like-minded individuals from IIT and IIM backgrounds, including corporate professionals and technical students from Mumbai and Delhi. Together, they committed to developing India’s first SaaS-based AI-enabled aggregator for the entire spectrum of cleantech products and services.
Cleantech Mart, fueled by an unwavering commitment to create a better world for future generations, embarked on a journey to be a transformative force in sustainability. The platform caters to both businesses and individual consumers, aiming to provide the finest and safest environment for children while harmonizing well-being with the planet.
Within a few months of its launch, Cleantech Mart attracted over 1Lakh environmentally conscious consumers and companies and more than 5 million page visits. Queries from B2B customers led to the establishment of their consultancy arm, carbinnov.com, as companies sought to offset their carbon emissions. The platform features over 150 uniquely positioned categories and more than 5500 products, continually expanding to meet the needs of local customers and MSMEs. Cleantech Mart introduced a multi-language feature and Marketing as a Service, a unique offering in the e-commerce market.
In the dynamic yet fragmented cleantech market, Cleantech Mart distinguishes itself through its advocacy for sustainable practices and eco-conscious products. The platform’s decisions today echo as a hopeful reverberation for a greener and brighter tomorrow. Supported by institutions like IIT Bombay, VillGrow backed by Harvard Business School, Booth School of Business, IIT Bhubaneswar, IGKV, SSU Innovation Centre, Technoserve-GreenR backed by VISA and IKEA Fundations, Cleantech Mart received seed funding from Startup India and recently earned the prestigious Prithvi award for their work in Sustainability and ESG. They have been honoured by Indian Achiever Award for most promising Startup 23-24 by Indian Achievers Forum. They also secured the Startup India Seed Fund with the support of SSU Innovations.
As Cleantech Mart’s roots deepen, their commitment to a cleaner and healthier planet remains unyielding. This pioneering startup by IDEALERS B2B Pvt Ltd is at the forefront of zero-carbon solutions. Join them on this transformative journey to forge an unbreakable bond for a sustainable and vibrant future.
Cleantech Mart’s Vision: A Net Zero Future for All
Cleantech Mart envisions a net-zero future for India, aligning with the government’s Net Zero Strategy. The platform caters to individuals and businesses, offering a wide array of eco-friendly and organic products across 150+ categories. From LED lights and solar energy solutions to organic products and energy-efficient equipment, Cleantech Mart brings together sellers and buyers in a digital marketplace promoting responsible consumption.
Future Missions: Scaling Up for a Greener Tomorrow
Looking ahead, Cleantech Mart has ambitious plans. The platform aims to reach all MSMEs and startups involved in cleantech within the next three years. With a goal of having 2.5 Lakh cleantech products and services and 10,000 sellers on board, Cleantech Mart’s expert backend team is tirelessly working to bring all Farmers Producers Organizations (FPOs) of India on the platform.
The consultancy arm, carbinnov.com, is set to undertake five Blue Carbon (mangrove) projects and 50 GIS & Remote sensing projects in the next three years, contributing to the betterment of society and the environment.
Join Cleantech Mart on the Transformative Journey
Cleantech Mart, fuelled by an unwavering commitment to a cleaner and healthier planet, stands at the forefront of zero-carbon solutions. As their roots deepen, their dedication remains unyielding. Join Cleantech Mart on this transformative journey towards a sustainable and vibrant future.
In the dynamic world of cleantech, Cleantech Mart is not just a marketplace but a hopeful reverberation for a greener and brighter tomorrow.
